What is SEO? Search Engine Optimization or SEO is the process of making a website more visible in a web search result. A website can have the best content, but if people are not able to find the site, they will not have any visitors. There are two main parts type of SEO, on-site optimization and off-site optimization.
On-Site Optimization is the process of ensuring that the website appears friendly to search engines (SE). This includes ensuring that all physical HTML code is effective and valid. Excessive code or broken code will make it difficult for the major search engines like Google or Yahoo to correctly interpret. The other part of on-site optimization is the actual content on your site that visitors see. The content must be unique and have the right amount of keywords in the text. A keyword is basically what your website (or individual page) focuses on. By having the right ratio of keywords too content a value will be given to your website.
Off-site optimization is the method in which you promote your site on other sites. This optimization method is called link building and is essentially the measure of your efforts trying to get your website linked on other websites. There are many methods of building links, comments on blogs, writing articles, even communicate with individual site owners. When the SE sees other websites link to yours they increase the value of your website and in turn the page ranking. The main thing to remember is that you should focus on getting links from websites that are relevant to yours. SE values related websites much more than unrelated. For example, if your site has been focused on the animals you should focus on other sites about animals giving citations and links to yours.
By understanding the two main types of the optimization for search engines, you can be better prepared to proactive help your website achieve better results in the search engine race. Many website owners trying to do their own SEO actually harm their ranking by making incorrect assumptions and decisions like placing a link on an irrelevant site back to theirs. Once again, if you're selling apples and oranges don't actively look for links from car engines websites that point to yours.
When thinking about the flow of your website remember locally, consistency and placement of your keywords are very important. Search engines spiders read a page from top to bottom and from left to right. Therefore your main keywords should be consistent and you should have the keyword you're ranking for in <Title> Tag, First <H1> tag, and the first 150 words of your website. Your Meta Tags all the way down to your footer are scrutinized by the search engine spiders. Consistency in the syntax and prominence of your keywords are what can make the difference between ranking on the first page or raking on the 10th page of SERP's. Creating an Interconnection within your site's pages using keyword text links not only help the navigation, but better improves your keyword density.
Thou keyword density is becoming less and less relevant, There are lots of discussions about keyword density with regarded to the Search Engines and what they tolerate and not view as keyword abuse. Let's face it, if you don't mention Snozberries on your website, don't expect your site to rank for Snozberries. Each page should have about 700 to 1000 words per page of relevant content if you want a legitimist chance of getting on the front page of Google, Yahoo or Bing. You'll need a keyword density around 0.5% to no more the 1.5% of the pages total content. Take into account any <alt> tags, <title> tags, hyperlinks, and the page text when calculating the keyword placement. Basic on-site SEO factors:
- Title Tag (with keywords)
- Meta Description (In accordance with Title Tag)
- Meta Keywords (Under title tag and description)
- H1 Tags (with keywords)
- Graphic alt text (with keywords)
- Creating hyperlinks from keyword in the site content
- Keyword in the Links menu
- Footer with Keyword Text Links
In-bound links are usually the most effective way to raise the ranking of your site in search engines. However, if your on-site SEO is not dialed in, you are fighting an uphill battle. When planning your off site strategy, you must keep in mind that reciprocal links are considered to be devalued by the latest round of updates to the algorithm. Text links with keyword rich variety from IP address that come from a C-block are the best to help rank higher in SERP's. There are many ways to get quality links. Here are a few strategies to help you out:
SEO friendly directories
List of Bloggers Accepting Guest Posts
Growing your links in a consistent manor is also very important. Building 1000 links in a short period of time could send up red flags. In the end, get a search engine ranking can take time depending on your keywords, but consistency and effort both on and off site will give you the desired results you're looking for.
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For more tips and tricks, check out my artical on Little Tricks and Tips To Improve Your SEO Ranking